In February 2026, Roland launched a three-year Mid-term Management Plan for FY2026 to FY2028.
Over the past three years, the Company focused on responding to changes in the external environment. Building on this foundation, Roland will accelerate growth investments to drive demand for electronic musical instruments and enhance customer experience (CX).
Leveraging its capabilities in electronic musical instruments and advanced technologies, Roland is executing three strategic initiatives to deliver sustainable growth and improved profitability.
This page outlines the Plan’s background, strategic framework, and financial targets.

This  Plan is based on an assessment of structural changes in the musical instrument market and long-term growth opportunities.
Roland will drive sustainable growth and profitability through the following three priorities.
 

Large Latent Customer Base

In developed markets, there is a large population of potential customers, including those who are interested in playing musical instruments but have never tried, as well as those who previously played but are currently inactive.
While sustaining engagement in instrument playing remains a challenge, Roland recognizes significant potential to expand the market by encouraging both re-engagement and new participation.

Expansion of Electronic Instruments

The transition to electronic instruments continues, driven by convenience and compatibility with modern lifestyles.
This trend represents a structural tailwind for Roland, which is focusing on electronic instruments.

Technological Advancements

Advances in technologies such as AI and IoT are enhancing the value of instruments and enabling new forms of musical experience.
Electronic instruments are particularly well positioned to incorporate these new technologies.

Growth in Emerging Markets

Economic growth in emerging markets is increasing the pool of potential customers, and supporting mid- to long-term demand growth.
Roland’s business model, centered on electronic instruments, is well aligned with these markets.

Over the past three years, Roland prioritized risk management and reinforcing its business foundation amid significant external changes, including COVID-19 and U.S. tariff policies.
This Plan is positioned as a phase to leverage the strengthened foundation and accelerate future-focused initiatives in stages.

This section outlines Roland’s overall strategic framework for the mid-term.
To capture growth opportunities with certainty, Roland will advance three key strategic initiatives:
Direct Connect, Innovation, and Expansion in Emerging Markets.
Through these initiatives, the Company targets above-market sales growth, improved profitability, and a transformation into a customer experience-driven company.
 

Key Initiative 1: Direct Connect

Direct Connect integrates products, services, and sales channels through data, and enhances customer experience and lifetime value (LTV) by building ongoing customer relationships.
By linking Connected Instruments, Roland Cloud, Roland App, and Roland Retail, Roland evolves customer relationships from one-time transactions into continuous engagement.
As these four elements function in a circular manner, the relationship between Roland and its customers becomes more continuous and recurring.
Direct Connect is the core of Roland’s growth strategy.

Connected Instruments

Network connectivity transforms electronic instruments into platforms that increase in value the more they are used.

Roland Cloud

Provides continuous value after hardware purchase through software and services, serving as a foundation for data utilization and revenue expansion.

Roland App

Serves as a gateway that integrates customer performance data and usage, supporting continued engagement and re-engagement, and forming a foundation for future value creation.

Roland Retail

Through direct channels, Roland enhances brand experience and deepens customer understanding, serving as a hub for ongoing relationships beyond simple transactions.

Key Initiative 2：Innovation

Roland will expand its user base by advancing digitalization in instrument categories with further potential and by creating new performance experiences.
In addition to in-house development, Roland will actively promote co-creation with external partners.

Key Initiative 3：Expansion in Emerging Markets

In emerging markets with strong economic growth and high growth potential, Roland will accelerate product and sales initiatives tailored to local market characteristics.

Under this Plan, Roland targets record-high net sales and operating profit, while improving profitability and capital efficiency.

In capital allocation to support strategic execution, Roland will balance growth investments and shareholder returns while maintaining financial discipline and enhancing corporate value.
Shareholder returns will primarily be delivered through dividends, with flexibility maintained in capital allocation.