Roland has expanded internationally since the 1970s and today generates more than 90% of its sales outside Japan. 
With sales subsidiaries located across major regions, the Company has established a global business platform that supports customers worldwide.
 

While maintaining a diversified product portfolio, Roland's business is centered on electronic musical instruments.
Electronic instruments continue to grow faster than the broader musical instrument market, making the segment an attractive area for long-term growth.
Several characteristics distinguish electronic instruments from traditional acoustic instruments and support their long-term growth potential.

•    Less constrained by the living environment
Greater flexibility in size, weight, and volume allows for easier installation and performance, making these instruments less affected by living conditions.
•    Well positioned to benefit from technological innovation
Advances in digital technologies and software continue to expand functionality and create new opportunities for musical expression.
•    Strong compatibility with modern sales channels
Standardized products are well suited to a wide range of sales channels, including e-commerce platforms.