Roland's strength lies in its ability to combine technical excellence with emotional value.
Built on reliable performance trusted by professionals, Roland creates products that inspire creativity and enhance musical expression. This combination forms the foundation of the Company's competitive advantage.
 

Artware represents Roland's commitment to achieving excellence as a musical instrument.
By continuously refining sound quality, playability, responsiveness, and durability, Roland enables musicians to focus on performance and creative expression.
 

Roland has consistently expanded the possibilities of electronic musical instruments and pioneered new ways for people to create and perform music.
Through deep customer understanding, technological expertise, and decades of accumulated experience, the Company continues to create new value for musicians worldwide.
 

Over many years, Roland has built a strong reputation and brand equity through products that have earned the trust of musicians around the world.
Products such as the TR-808 and TR-909 rhythm machines, as well as the BOSS OD-1 overdrive pedal, have helped shape new forms of musical expression across generations. 
The V-Drums series has also become highly regarded for combining authentic playing feel with low acoustic noise, making it suitable for a wide range of performance environments.
 

Roland holds leading global market positions—ranked either No.1 or No.2—in several key product categories.

Supported by these strengths and leading positions across key product categories, Roland has consistently delivered growth above the overall musical instrument market, even amid changes in the market environment.