Key Point
・ Our four strengths are as follows.
(1) Game Changer Mindset
(2) Multi-Dimensional
(3) Roland Platform
(4) Agility
The strengths of each are explained in more detail in the following sections
Why can we create “Game Changer” products?
Key Point
・ "Planning Capabilities", "Technological Capabilities", and "Management Decisions" are the source of the creation of Game Changer products
・By actually delivering products to customers, we are able to get a lot of feedback, which creates a virtuous cycle of further refining our "Planning Capabilities" based on that feedback
Global – A global brand, with 90% of sales generated overseas
Key Point
・Since our establishment, we have been expanding overseas and now 90% of our sales come from overseas
・Being a globally recognized brand is a huge advantage
Wide range – Offering a wide range of categories to fans around the world
Key Point
・We offer a wide range of product categories
・In electronic musical instruments, we can expand the technology horizontally and create instruments of various genres
・In particular, our focus in recent years has been on connectivity between hardware and the Internet
The musical instrument industry is in the early stages of “Connectivity”
Key Point
・While device connectivity is being promoted in various industries, we believe that the musical instrument industry is still in its early stages and that there are significant growth opportunities
Wide range ｰ Roland Cloud
Key Point
・We believe that the movement to connect electronic musical instruments to the network and create new value in earnest is just beginning
・With this in mind, we launched a service called Roland Cloud in 2017
・Roland Cloud is a "Cloud service that provides solutions for Roland users to enjoy music and musical instruments"
・Providing a new UX (user experience) unique to electronic musical instruments
Wide range ｰ Strategic Significance of Roland Cloud
Key Point
・By working with Roland Cloud, three major changes will make our business stronger in the future
Wide range ｰ Roland Cloud Revenue Model
Key Point
・Roland Cloud has three major revenue contributions
1. Subscription Revenue
2. Single Product Sales of software and content
3. Hardware Sales Increase
Roland Platform = A Powerful Engine to Enhance Products and Services and Optimize Marketing, through Deeper Customer Understanding
Key Point
・By visualizing customer data, we can understand the customer journey and use that data to make recommendations tailored to the customer's musical lifestyle
・The resulting products and services are delivered to customers in the best possible way through marketing technology
・Based on the powerful engine that is the Roland Platform, customers and Roland can work together to create new musical experiences
Established Value Creation Management through MBO
Key Point
・A system has been established in which all internal figures are "Visualized" and discussed and decisions are made by a board of directors with good governance based on the figures
Agile Management Decisions to Covid-19 turmoil and Achieved Steady Growth
Key Point
・We achieved steady growth by responding to various changes in the external business environment, such as difficulties in obtaining materials, price increases in response to cost increases, and an increase in order backlog due to supply constraints and the impact of increased demand from the COVID-19 pandemic
・ ROE is over 20%, which is the best-in-class capital profitability for a Japanese company
