Key Point

Introducing our three strengths

Why can we create “Game Changer” products?

Key Point

・ "Planning Capabilities", "Technological Capabilities", and "Management Decisions" are the source of the creation of Game Changer products

・By actually delivering products to customers, we are able to get a lot of feedback, which creates a virtuous cycle of further refining our "Planning Capabilities" based on that feedback

Global – A global brand, with 90% of sales generated overseas

Key Point

・Since our establishment, we have been expanding overseas and now 90% of our sales come from overseas

・Being a globally recognized brand is a huge advantage

Wide range – Offering a wide range of categories to fans around the world

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・We offer a wide range of product categories

・In electronic musical instruments, we can expand the technology horizontally and create instruments of various genres

・In particular, our focus in recent years has been on connectivity between hardware and the Internet

The musical instrument industry is in the early stages of “Connectivity”

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・While device connectivity is being promoted in various industries, we believe that the musical instrument industry is still in its early stages and that there are significant growth opportunities

Wide range ｰ Roland Cloud

Key Point

・We believe that the movement to connect electronic musical instruments to the network and create new value in earnest is just beginning

・With this in mind, we launched a service called Roland Cloud in 2017

・Roland Cloud is a solution service that works with high-quality electronic instruments to help you enjoy music longer and more
・We aim to provide services that meet the four basic demands of our customers

Wide range ｰ The effects of Roland Cloud 

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・We will develop Roland Cloud-ready Products while expanding Roland Cloud services

・By connecting your purchased instrument to Roland Cloud and continuing to use the service, you can enjoy an experience that goes beyond the hardware you purchased

Wide range ｰ Roland Cloud Revenue Model 

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・Roland Cloud has three major revenue contributions

 1. Subscription Revenue

 2. Single Product Sales of software and content

 3. Hardware Sales Increase

Wide range ｰ Plan to increase the ratio of Cloud-Ready Products

Key Point

・Accelerate the development of products that can enjoy the services provided by Roland Cloud

・In the future, make almost all products Roland Cloud-ready

Roland Platform = A Powerful Engine to Enhance Products and Services and Optimize Marketing, through Deeper Customer Understanding

Key Point

・By visualizing customer data, we can understand the customer journey and use that data to make recommendations tailored to the customer's musical lifestyle

・The resulting products and services are delivered to customers in the best possible way through marketing technology